The general thinking is that business shuts down over summer – any many firms slow or stop their marketing or client communication. But things are changing – recent volatility across the markets may signal an end to the traditionally quiet summer months…A good digital strategy can help you cope.
Put simply, when you have a strategy and plan in place you can quickly and efficiently communicate relevant news and information to your clients and prospects.
How do you write successful online copy? With a little help from Mad Men's Don Draper, of course. Our editor Daniel Mehmet, tells us how.
I recently watched, in an embarrassingly short space of time, the first series of Mad Men. Being a keen sartorialist, not to mention a professional writer and editor, it was inevitable that I'd fall madly in love with the show. Which I have done.
Everyone seems to be talking about content marketing - but what can you write about? How do you create a piece of content that is related to your firm and the services you offer that people feel compelled to read? At PracticeWEB, we know that clients can often struggle to find inspiration for new content. So here are some of the places in which you can look for the inspiration to write quality online content: